Welcome to the world of Digital Signage Software!

In this Digital age, it is the software or displays that makes Digital Signage Effective. Your digital signage can only be effective as a content that appears on the screen.

With features like media playback capability, Sophisticated Data Integration, digital way is finding an interactivity.

Digital Signage Software is a Powerful Open Source Digital Signage Content Management System, designed to match the hardware requirements.

Download, Publish and Manage Your Software

Digital Signage Software is a software package that have been developed and supported by the open source community. To use them you need to download the software, install them on your own web server and then manage them.

Digital Signage Software –Its Uniqueness Makes a Difference.

Communication today is about visualization and live data. So, identify the features essential for making your project a success.

The Digital Signage Software offers its users a flexible solution designed to improve the different communication objectives of companies in a diversity of market segments.

By implementing Digital Signage Software you can provide your business with unlimited options for communication that’s eye-catching, engaging and relevant.

This platform allows you to deliver rich media to practically any device from any browser with an internet link.

To manage the content, we use a Content manager which is a sensitive system that allows you to control the content that you currently want running on the digital signage. Advanced integration capabilities makes it easy to attach to your data sources and dynamically outputs on your digital display.

Amazing Benefits of Digital Signage Software: Explore the possibilities to upgrade your business

• Easy to use, intuitive interface
• QR code integration
• Advance tickets and scrollers
• Social media integration
• Weather and stock updates
• Full preview capability
• Interactivity support
• Modular data interface
• Dual scheduling options
• Remote network management
• Resolution support for full HD and beyond
• Single and multi-tier setup layering
• Web based content control

With such a large number of brands competing against each other for superiority and a bigger market share, the real catch now lies in creating a better visibility of brand through the most innovative dynamic digital signage software.

This was not a review or recommendation of what to use? The best advice is look first at the demands and workflows of a signage network and sort out what’s needed?

As customers continue to be hit by a stream of information that adds value to their experience. With the rise of digital signage software your message will get noticed. Such unique personalized experience have a bigger impact on your business.

If you have any query regarding digital signage software call us on 1-855-448-1200

Or mail us at [email protected]

You can also visit our website at http://www.smartdigitalsignage.ca/

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Advances in digital signage technology are taking mediums to new levels and giving your vision a life. We, Smart Digital Signage have the zeal for creating intelligent digital signage solutions. Let’s together work to create a powerful customer experience.

We design every digital signage solutions from the ground level to meet your business requisites.

Our solutions increases sales, provides logical support and compelling branding.

This has improved overall customer experience and will support your business goal.

Which of our solutions work best for your business?

We will help you to present effective signage solutions that update touch points and open new doors of engagement.

Digital Signage Solutions-Offering Simplicity & Flexibility

• Digital solution for Retail Innovations:

Extract customers into the retail experience with interactive and engaging digital solutions. A variety of small business are using smart signage TV to engage customers in new ways. It converts a casual audience into brand loyal customer by leaving a meaningful and long-lasting experience. Also increases sales, operational efficiency and brand awareness.

• Outdoor digital signage solution:

This is the way to reach effectively and profitably to your customer.

           Are you looking to promote your business 24/7 in outdoor?   

Then adopt a messaging strategy which is ready to work around the clock, whether it’s in the storefront window or inside in the elements. It creates a high-quality experience with menu boards and beyond. Boost sales and reduces the waiting time of customer with entertaining imagery messages.

• Digital solutions for finance:

It displays real-time information linking to internal data sources. In financial institutions or local banks, where updated data and information are communicated instantly to fit the customer needs. A stable digital platform is essential to keep that information flowing.

Upgrade your content updates with the trusted, real-time data communication.

Digital signage accurately delivers messages and streamlines the operations for display.

• Corporate communications solutions:

Digital signage solutions can quickly create an adhesive campus, connecting employees, management, visitors and even to the outside world. Communicating effectively across all touch points for e.g. Assigning permissions to different departments or individuals.

Also, streams live feeds of important information such as news, financial reports and emergency information. Hence, meets your business objective with a connected environment.

Digital Signage Solutions – Results Hitting The Competitive World

Create an impact and influence on customers at the critical moment in your business by giving preferences to digital signage solutions.

Confidently deploy contents to thousands of screens and get ready to be noticed.

An integrated end to end digital signage solutions virtually works for any industry or Application.

And it is booming precisely because it is becoming less expensive, easier to use and giving better benefits to the companies and organizations installing it.

Smart Digital Signage offers the unique solution for your business needs. We assess your needs and requirements to deliver the most effective solution.

Get in touch with us @ 1-416-248-1200 for high-quality business needs and requirements using latest technology at affordable cost.

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Digital signage and kiosks at first glimpse appears to be entirely different devices.

The kiosk is basically an interactive device that offers a service or a product, while digital signage helps to keep customers engaged with the use of HD displays to deliver multimedia content that includes menus, entertainment, news, weather, educational information.

There are lot of uses of digital signage and kiosks, and some companies are even uniting digital signage with kiosks.

Do you think this can form the ideal partnership?

Experts believes that digital signage can provide surplus brand awareness and information when incorporated into a kiosk.Kiosks having eye catching loops can be more useful to the end user with the addition of brand awareness capability.

Laura Miller, director of marketing for KioWarementions said that “digital signage offers clarity to the true purpose of a kiosk.”

What Do Digital Signage Offers?

• Branding
• Messaging
• Communication to attract users to the kiosk or

Kiosk software can also perform many of these tasks, with the support of secondary monitor.

For Instance, A LCD screen can be placed on top of a ticketing kiosk to advertise particular games for sale at the kiosk in the future. It can help to advertise local restaurants in the area.

You can find a beautiful example of combination of these technologies at The Field Museum in Chicago. They use ticketing kiosks integrated with digital signage. Users use the kiosk to buy tickets and look up information about upcoming events, while the digital signage displayed advertisements and messages about new exhibits and events. The kiosk provided the main service while the digital signage offers additional information.

It make use of ticketing kiosks to advertise particular games for sale at the kiosk in the future.However, there are some challenges when we think of combining the two technologies:-

The Challenges

• If the Digital signage is non-interactive it might confuse users, if it is paired with an interactive kiosk, users will rarely look at an expensive screen that is not touch enabled.
• Paul Stahl, director of government sales at DynaTouch believes, on the other hand, that kiosks work best when paired with a non-interactive kiosk. He thinks kiosks are primary means to provide one-on-one interaction and digital signage is designed to provide one-to-many.

With the help of touch screens with One-To-One applications on a digital signage application that turns it into a kiosk, and on some level Digital Signage needs to enrich and entice users and not slow-down to be choked back to a one-to-one interaction, Stahl said.

In other words, if you own a digital signage display, single individual can influence the wider reach that digital signage generally is used for in the first place and takeover to One-To-Many paradigm of digital signage.

You are required to ensure that digital signage is truly enhancing the kiosks rather than distracting from its basic purpose.You also need to make sure that the digital signage is actually enhancing the kiosk rather than diverting from its primary purpose.

If the digital signage somehow didn’t allow someone from using the kiosk, it has a conniving effect rather than crafting helpful relationship with the kiosk. Stahl says, “If an individual buy tickets on the kiosk and perform five different things before other can get a turn on the kiosk, then it can’t be counted as an enhancement.

It is very essential to keep in mind the various abilities and limitations of kiosks and digital signage.

Digital signage offer content, but it must have worthy software and network infrastructure in order to keep that content updated regularly.Kiosks very well know how to handle transactional security.

Digital Signage is now becoming smart and interactive, so they need to catch up on security/data handling, especially when it comes to external devices/input devices and other supported activities or transactional support.This includes all the support for dispensing, printing, and scanning.

The same principles of good partnerships apply to digital signage and kiosks.

The main aim of both should be the same and that is to enhance customer experience. If they will go in opposite directions, then the partnership will definitely fail.

Smart Digital Signage offers unique solution for all your business needs.

Feel Free to Contact us for high quality advertising using latest techniques at reasonable cost.

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When you think of Technology, What Hits your mind?

Of course! The Digital Technology that is making every task simple and easier in all the industries around the world. Recently Digital Technology is driving quick and innovative change in the car parking industry.

Two key areas where digital technology is changing the car-parking industry are the use of Big Data and the use of Digital Screens to enrich the customer experience.

Big Data

The Development of Big Data has triggered great expectations for those who wish to manage parking facilities. In simple terms, Big Data collects data from various sources to disclose patterns and trends linked with the human behavior. After that, this data is used to create tailored and engaging digital signage customer experience.

The car parking industry is data rich; consist of integral data points like payment transactions, sensor data, the length of stay data, occupancy data and much more.

With the use of Big Data and Analytics, Parking managers can very well optimize pricing and parking availability based on factors like weather, special events or flight schedules for airport parking. Potential takeaways from data can create an active pricing approach.

Digital Screens

The parking facility is usually the first touch point for the customer journey that offers the overall customer experience. The use of digital signage within parking facilities can not only inform customers of parking-related information, but also display safety and journey information as well as timely and targeted promotional messages from retailers.

Integrated Approach

Let’s discuss a few ways parking companies can use digital technology to improve the experience of the customer.

#1. Online Booking – An Online Reservation System allows for a more efficient customer experience as it allows visitors to pre-book a parking space to minimize the difficulty of driving and searching. The company directly collects data through this system by requesting vehicle and corresponding payment details.

#2. License Plate Recognition – if a customer has registered and pre-booked a space online, the vehicle can be identified via license plate recognition thus, allowing fast entry. If details of the payment have been registered, the cost of parking can be easily calculated and charged to the customer’s account on exit. This is much easier than remember to pay before making the way back to the car.

#3. Digital Parking Signs – It is located at the entry of the parking facilities, digital parking signs can well integrate with license-plate recognition software. Once the enough about a customer is gathered, the digital sign can easily display tailored and customized content. This content includes pricing information, welcome messages, available parking spots, car wash and promotional messages from proximate sellers and businesses.

To help and manage supply and demand, parking operators can also easily adjust parking cost.

With traditional static parking sign, the change in price would take at least two-week turnaround time with approvals, shipping, and printing. Digital Parking Signs allow parking managers to update the parking charges within few minutes due to the cloud-based content management system.

#4. Digital Video Walls – Digital Video Walls can be based almost anywhere and everywhere inside the parking facility. It is very similar to digital parking signs. It can be linked to license-plate recognition software, allowing video walls to be used for every direction.

For Instance, The Brisbane Airport Corporation in Brisbane Australia is a wonderful example of an innovative parking facility. It can instantly update or schedule content.

Digital technology creates an integrated end-to-end experience that customers now expect.

Amplifying the parking experience with the ingenious use of digital technology will help parking operators entice new customers, nurture market share and raise the revenue.

Smart Digital Signage offers the unique solution for your business needs. We assess your needs and requirements to deliver the most effective solution.

Get in touch with us @ 1-416-248-1200 for high-quality business needs and requirements using latest technology at affordable cost.

Blog Source: Digital Signage Today Blog written by Tegan Worrall

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Self-service kiosks with touchscreen interfaces have delivered incredible benefits to businesses and organizations, as well as their consumers. The kiosks are being installed outside where location, weather and security need to take into account.

Here are some steps to consider for the success of your outdoor kiosks.

Security

Outdoor kiosks are often placed in public spaces. When the kiosks have public access, they are highly prone to theft and damage. To discourage and prevent damage, outdoor kiosks should be designed with tamper-resistant features, like strategically placed stiffeners, extra joint points and compression locks. Right security for outdoor kiosks will ensure that the physical, data and network components of the kiosks are safe from damage.

Environment and Weather Safeguard

Outdoor kiosks built to withstand environmental factors often result in loss of revenue and equipment investment. Outdoor kiosks should be sealed properly in order to prevent the movement of water, dust and smoke. Outdoor kiosks should also have proper UV protection materials.

Kiosks located outdoors may be exposed to higher levels of temperature and so, requires a built-in air-conditioning unit to prevent the damage to the display, the computer and other components within the kiosks.

Another issue encountered with outdoor kiosks is their poor readability due to sunlight. The display should be bright enough to have atleast 2000 nits of light in order to maintain readability in outdoor environments.

Durable Mounting

When kiosks are fixed outside, they are left open to factors and conditions that may result in internal and external damage from physical misuse or extreme weather.

Kiosks should be installed with highly stable cement mounting to avoid shaking, hitting and vibrations that can cause issues with internal components.

Industry Standards

When designing or building a kiosk for outside installation, it is important to choose a manufacturer that stands by certain standards. There are many standards out there like International Standard Organization & Underwriters Laboratories. These industry standards guarantee quality and safety.

UL-listed products guarantee a particular level of safety required to install a kiosk in the public location. Looking for such quality and safety measures in your manufacturer will offer peace of mind and readability when spending on an outdoor kiosk.

Smart Digital Signage continues to be an industry leader by offering exceptional digital displays & signage solutions for companies who wish to connect in an innovative way with the audience.

Speak to the Smart Digital Signage team and know how we can deliver exceptional solutions for the growth of your business.

 Get in Touch With Us @ 1-416-248-1200

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The people of the world demands new technology every day which can provide them the high facility, higher speed, save their time with higher security. A new technology that can change your lifestyle is out now, Digital signage is one of the technologies that gives you a standard solution to your problems, it reduces waiting time, increase traffic, entertain customers, increase sales potential and make you visit again and again.

These digital signage manufacturers of large LED screens provides a stylish digital platform for advertising, events, and much more. Their applications used in shopping malls, hotel, playground, and transportation hubs.

Now you must be wondering about digital signage and what is it exactly?

What is Digital Signage?

When you drive yourself to the shopping malls, big shops or travels in a road, you see the digital sign, images were displayed on the walls or on buildings that totally seize your attention. That is nothing but aka digital signage.

Digital signage is a technology used to show stuff like digital video, images, information, and streaming media. These technology works to display on LCD, LED, and projectors.

So, the question arises that how Digital Signage Softwares connects with Audiences Digitally?

First of all, it is very important to choose the right software for a successful digital signage deployment. The software is totally user experience and controls everything from security to monitoring to integration.

These are the simple solution and inexpensive for web content. However, it can simply lock down the web content in your secure browser. So, you required a true self-services software platform that allows adding multiple exterior components, monitoring your device in remote areas and increasing more security. While the features seem interesting and devastating, therefore, software must be easy and well designed so that any non-technical user can understand  and use it without having any hesitation.

Some key points to think about when deciding on a software platform for your digital signage deployment :

User Interface –A true software platform has the ability to show a high-spec user interface with keeping secure web content. The platform should be user-friendly so it will be helpful to easily navigate and save time. Digital signage interface is best for the user because it influences attractive designs. Rather than using a website which consumes more time in using keyboard and mouse, a user feels more exciting and eager to experience when it just requires to response through the touchscreen.

Component Integration — A proper software platform offers a lot of options. It is used for multiple purposes like bill payment, patient/visitor check in, self-ordering etc. A platform should understand the function of their multiple works. For example, the platform should know the problem faced by the touchscreen and low cash problem in the cash machine and then send different alert correctly. So a low-paper problem can go to the local store manager who can change the paper and an issue with touchscreen goes to IT department of the company to solve technical problems.

Security — More important your software platform can separate the whitelist and blacklist websites. Whitelist websites possess web pages or URLs to be used by user which is created by the organization. Blacklisting does not allow the user to use web pages or URLs and it can use by an internal person of the organization. It will provide more security for both user and internal employee to work and function on the different list.

Don’t miss the new excitement and experience of Digital Signage Software platform which can change your lifestyle with this awesome technology.

At Smart Digital Signage, you are will get a complete and splendid Digital Signage Softwares as well as all signage solution at very competitive price.

Visit our Products/Services : http://www.smartdigitalsignage.ca/products/

Reach us at : http://www.smartdigitalsignage.ca/contact/

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In this business era, businesses need to work smarter to catch the customer’s attention. One way to do this is to implement digital signage in outdoor environments to interact with customers. In fact, targeted marketing campaigns toward customer demographics can change dynamically based on factors such as inventory fluctuations, sales, and events.

Once a business plans an outdoor marketing campaign, it needs to identify the right technology for the right application. There are three main options for Outdoor Digital Signage: LED, LCD & Projection.

Direct-view LED Considerations

• Direct-view LED offers higher brightness, durability, larger size and longer life cycle.
• It is specifically designed for the outdoor environment.
• Outdoor LEDs need less heating and cooling support. They need simpler enclosures and fixtures like their LCD counterparts.
• Programming options are becoming customizable, giving users another reason to include this technology in their outdoor marketing campaigns.

When you consider LED for outdoor applications, having the correct pixel pitch is vital. If users are looking for the same quality and resolution as LCD, the LED Display needs to be bigger and placed away from viewers due to the higher pixel pitch.

Usage

It is being used in the retail and entertainment verticals for wrapping a building, billboard, large venue signage, kiosks and queue display.

Smart Cities are implementing technology using LED Signage in non-traditional areas, directory boards, and wayfinding stations.

LCD Considerations

• LCD Displays are the ideal choice for indoor digital signage applications.
• They are popular with outdoor digital signage applications
• LCD Technology allows higher-resolution capabilities where it utilizes normal video input, a self-contained system.

Usage

Applications for Outdoor LCD Displays include restaurant digital menu boards or outdoor kiosks including drive-through using an appropriate enclosure. Retailers use LCD video walls or LCD’s outside a building.

Projector Considerations

 Projection Mapping is when an image is projected onto almost any type of large surface such as stone, metal, ice etc. the entire appearance of an environment gets changed. The projector can be kept anywhere, allowing an easier installation process. Projectors can easily cover a much larger area for a lower cost, even when cooling features and enclosures are considered.

Considerations for The Installation Environment

• Projectors placed farther from the surface need a higher brightness.
• Also, consider whether the display is exposed to direct sunlight, as it would require higher brightness.
• Climate-specific considerations help to choose better displays that can withstand extreme temperatures and humidity.

For instance, if the display is humid, climate requires an enclosure, as moisture gets entrapped inside the enclosure, which means an outdoor-specific LED rather than LCD would be best for that climate.

Considering all the above-mentioned point for which the signage is being used helps a business select an exact kind of outdoor signage.

Smart Digital Signage, a Toronto’s #1 Company offers complete Outdoor Digital Signage solutions, backed by Smart Outdoor Advertising which has vast experience in LED Advertising Truck.

If you are eager to connect with their audience in an innovative way then we are here to offer you the best solution. Our solution and components of digital signage contain everything like software, hardware, content design and much more.

Stay in touch @  416-248-1200 with us for your digital signage needs.

Our experts are here to offer you latest digital signage systems throughout the Canada.

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People love to see the great ad, but getting that ad to right people at the right time is an art in itself. Innovation in advertising technology leaves behind the old strategies, opening new opportunities to reach your audience.

The most vital query in digital advertising today is:

Which is the right place where people can listen?

What Content Will they engage with?

How can we Reach Them ?

Well, the answer lies in understanding four trends that are shaping the industry.

1. Mobile Video Advertising

Mobile Video Consumption is growing quickly and offering advertisers with a way to reach consumers when they are paying attention. Smartphone and tablet video consumption grew to 400% and now accounts for 30 percent of all online videos played.

Mobile Video viewers, what you call them as “captive” audience.

You must have noticed that when a TV commercial begins, people look down at their phones; they usually focus on their digital screen instead of the ads passing by in the cityscape. When people are already looking at their smartphones nothing is going to distract them. So, it’s better to use mobile video ads to take benefit of this undivided attention.

2. Native Advertising

When websites display advertisements that match the content and style of their website is referred as native advertising. Native Ad spending is rising from $3.2 billion in 2014 and expecting to rise to $8.8 billion by 2018, largely because advertisers are seeing above average engagement with this format.

Native Ads are typically long-form blog posts, infographics or videos that aim to notify, entertain and inspire people without directly promoting a product. Native Ads are typically tagged with a disclaimer such as “sponsored content”, “paid post” or “promoted by”.

If you want to target millennials, native advertising is the best method to do that.

3. Viewable Impressions

Recently, digital advertisers are very susceptible to fraud. Most of them were deceived for paying for bottom-of-the-page-ads that no one has scrolled down to view. “Click Fraud” was also a huge risk. Basically, some people understood that they can run up their competitors advertising bills by creating computer programs that click ads automatically. This practice became so extensive that deceitful bot traffic may have cost the advertising industry too much. Viewability Technology and an advertising model known as viewable impressions are eliminating both of these issues. Using Viewable impressions, advertisers are only charged if the ad appears on a user’s screen for a minimum duration. According to the Industry Standard, for a display ad to count as a viewable impression, 50 percent of pixels need to appear for a minimum of two seconds.

Bots the fraud programs fails to create false viewable impressions as they are unable to compete for the actions that differentiate a genuine user view from a fraud one.

4. Behavioral Data

New channels, tactics, and payment models will serve your marketing efforts if ads reach the right audience. Rather than spending your budget on a large set of consumers, you can more easily use behavioral data to target people who fit your customer person. While advertisers basically target individual websites when they expect their customers to hang out, behavioral data improves upon this approach by letting you focus on target groups of people across various advertising properties.

Smart Digital Signage offers digital signage systems to companies who are eager to communicate with their audience in an innovative way. It provides all in one solution and all the components of digital signage like software, hardware, content design and much more. Connect us for your digital signage requirements.

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Data is an integral part of any business environment. Data represents the numbers and statistics .Of course! Data can be represented in a number of ways, but at the same time, it is important that data are represented in a way that is easily readable and understood.

This includes using as many visuals as possible to make the data easier to interpret in a quick look. It is where digital signage outshines by offering a medium for data visualization using HD quality and interactive displays.

Why is Data Visualization Important?

The Science Behind it

The visual perception, which is controlled by the visual cortex located in the rear part of the brain, is extremely fast and efficient process. On the other hand, Thinking is controlled by the cerebral cortex in the front part of the brain, is much slower and less efficient process than visual perception. Hence, Data Visualization is effective as it shifts the balance between perception and thinking to take optimum benefits of brain’s abilities.

The Rising Popularity of Data Visualization in the Business World 

Most of the people by nature are visual learners. They can visually understand much more than from the written text. When it comes to data visualization, all the vital analytics and statistics can be quickly be integrated using a multi-hued pie or line chart. This shows a single visual representation of the whole business performance. And sure the same information can be represented through text, but that requires additional time in reading and analyzing which most of us find it the tedious job.

What Data Visualization Do?

Let You See the Bigger Picture

Well, seeing the bigger picture is far more effective than looking at numbers. This is probably an old concept. With the invention of charts and graphs, you can more easily understand the data. To make things appear easy, we use pie charts and bar graphs all the time. And of course!  They are universally understood.

Notice Problem Areas

Data Visualization can draw attention more quickly than a spreadsheet. A Bar Chart or Line Graph is the perfect visual approaches when numbers reach the critical levels. A quick look makes it obvious that improvements and modifications must be done instantly.

Track Behavioral Changes

You must have noticed that over time, a campaign or product perform much better than others.

Why?

Well, with data visualization, the trend becomes easy to assess. A social post can go viral during a product launch or the product can be picked up by a brand advocate. The performance of the business may go down in October and may result in higher leads in November. Noticing these leaps and downs in the performance of the business is much easier through data visualization.

Automating Data Visualization with Digital Signage

Digital Signage and Data Visualization represent a big thing in the digital signage industry. Digital Signage paired with visual data is becoming an eye-catching, information rich and potentially interactive way to put a huge impact on the audience.

Digital Signage is commonly used in the organizations to display messages and reminders. Data Visualization simplifies reporting for organizations.

Employees are able to see the broad picture of their performance, be aware of their problem areas and can track trends over the time. Ideal Venue to pair digital signage includes college campuses, workplace, transportation systems, museums, organizations and much more. Visual Data displayed on interactive digital signs enhances the learning process and offers an interactive experience.

Smart Digital Signage provides digital signage systems to companies who are eager to communicate with their audience in an innovative way. It offers all in one solution and all the components of digital signage like software, hardware, content design and much more.

Keep in touch with us for your digital signage requirements. Our experts are here to offer you latest digital signage systems throughout the Canada.

Call @ 416-248-1200 

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The growth of digital signage combined with the ever-growing social media goes hand-in-hand.Facebook, Twitter,and YouTube continue to increase their audiences, with Facebook crossing a billion users today. Businesses have embraced social media as an important tool to create and continue the relationships with users worldwide.

Social media offers more personal & customizable way to get viewers engaged through your display. Hotels, Restaurants and even offices are incorporating live social media into their content rotation, displaying Instagram photos, customers’ tweets, and much more to drive engagement.

Have you ever wondered about integrating the best of digital signage with the best of social media?

Well, it’s an incredible idea that many businesses are considering it, as its dynamic content offers customer engagement and a new communication network unlike any other to the audience around the world.

But, do you know that there are some points you need to keep in mind while incorporating digital signage with social signage (social media)?

Let’s Have a Look on Them.

Consider Your Customer Base

As we have seen that people of all ages are active on various social networking sites. But the active users on different social media sites are not same. They differ in the age group. For instance, Facebook is more trending to mature users, while Twitter is mostly dominated by Gen X, and Instagram is more common in adults in their 30s and younger.

Of course! This is not any hard and fast rule, but the organizations must consider their business and the social media platforms that will effortlessly work best for brands.

When you think of a step ahead, it is also essential to consider which social media platforms you are incorporating with your digital signage. If you deal in the business of interior design or fashion that needs a more visual presence then you can choose Instagram as your social media option.

Create Hashtags With Care

Now you can see the Hashtags everywhere, but its common on Twitter and Instagram, and it can be an excellent way to link with your target audience, generating social media content for your digital signs and building your brand presence on social media.

Basically, you must create a hashtag specific to your brand. As your brand is unique, you must create brand relevant, relatively concise and easy to spell hashtags. You can occasionally create hashtags for special events, news or for upcoming special sale offers.

Don’t Forget to Place A Call To Action On Your Digital Signage

Once you spend few minutes scrolling through Facebook or Twitter profile, you will see that people love to talk and share about their businesses and brands.

If you want customers, to talk about your brand on social media, you can simply put a call to action at the corner of your digital signage content. For instance, you can include lines like “Post your thoughts on Twitter and see it here”.

Interact With Customers On Social Media

Social Media is all about the conversation. Incorporating social media with digital signage can help to create a circle of communication, inspiring both customer and retailer to build a strong relationship.

For instance, you can allow customers to walk into a store and scan a QR code to Tweet their location, check out daily deals, and participate in a contest and more.

When a customer shares something positive about your business or product on social media sites, respond to them with thanks, you can re-share the content or make positive contact with that customer.

Monitor Your Social Streams

Well, if any customer can share positive thought then you can’t deny the fact that some of them can’t share the negative thoughts. So, you need to be alert for that as it is all about your great brand reputation. There are lots of tools and plug-ins available that can ensure the display of right messages on the screen. You can use them to stay away from negative feedbacks.

So, all is that, when you combine relevant social media with digital signage, you show customers that they meant for them, you show a sense of fun and excitement, and definitely , you create the stage for better performance.

 All you can say that, Individually Either Digital Signage or Social Media is Like a Drop, Both of them Together Makes an Ocean..

If you are looking for an expertise digital signage solution provider for your business, you can contact our experts at Smart Digital Signage.We are the Toronto’s best digital signage solution provider company offering the incredible signage services from a decade.  

Talk to Our Experts @ 855-448-1200

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